La Wai Paka Consumer awareness and public advocacy
Waterfall, tropical flowers, and the title The Truth About Sunscreen on the La Wai Paka homepage.

A Letter to Consumers

We started La Wai Paka with a clear mission: to create an all-natural, food-grade sunscreen that we could truly feel good about putting on skin and into the world.

Tropical flowers beside the Letter to Consumers section.

Consumer Reports

A public page for stories, photographs, and personal experiences submitted by consumers who want their voices documented and seen.

Sea turtle and dolphins representing the Consumer Reports section.

Proposed Bill

Draft Bill, Supporting Memo, Cover Note to Legislators, and Public Petition.

Hawaii coastline and flag representing the Proposed Bill section.

Mission

Built from conviction.

We started La Wai Paka with a clear mission: to create an all-natural, food-grade sunscreen that we could truly feel good about putting on skin and into the world.

What began as product development became something larger: a demand for transparency, consumer education, and a more honest public conversation. We believe people deserve cleaner choices, fuller disclosure, and the right to know what they are bringing into their homes, onto their skin, and into the environment.

Continue reading the full letter →

“This brand is no longer only about creating a product. It is about exposing a problem, starting a public conversation, gathering consumer stories, supporting research and development, and building the kind of awareness that can eventually force this industry to change.”

Explore

Three ways to engage

Consumer Reports

A public page for stories, photographs, and personal experiences submitted by consumers who want their voices documented and seen.

View the page structure →

Proposed Bill

A dedicated page for draft legislation, plain-language summaries, supporter updates, and public calls to action around aerosol spray sunscreen reform.

Read the outline →

Sun Exposure Guide

A practical page focused on non-product-centered sun management habits such as shade, timing, clothing, and environmental awareness.

Open the guide →

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